Now is the answer. Your competition is doing it and you know you need it.
When you factor in your average sales cycle time and what is the total cost of lead generation for other tactics, PPC (Pay Per Click) and digital advertising is a must-have marketing tactic in your arsenal of tools you use to grow your business.
PPC, paid search and online advertising is more than writing 15 - 20 words, setting a per day budget and hitting the start button. Research on your target market, keyword research, planning the budget, creating copy, designing ads, measuring results and then optimizing results are just a few of the skills needed to deliver the results your business.
Some things to consider: