You only get one chance to make a first impression. It's what people think about when they see your company name, product or messaging and is your connection to your market.
"When a prospect or customer sees or hears our company's name, what do
they think?"
"When a potential partner, customer or even investor is considering who
to choose, do they like what they see?"
"Are we putting our best foot forward with everything we share with the market?"
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